Peter Michaels Allen

How I end up working with so many photography clients is beyond me, but the constant is each client needs design that reflects their own style.

Credits: Graphic Design

Kristina is an acquaintance of mine going back to college where her photography would always catch my attention. Since moving on professionally, we have continued to consult one another in regards to our respective fields.

When she was looking to rebrand and evolve her web presence, Kristina contacted me and asked if I could provide some thoughts on how to proceed. While advising her, I developed this design as inspiration for a branding concept.

Occasionally, I will summarize a mood board for a client with a quick example that uses color, typography and other design elements as it aids to visualize the brand.

In an effort to drive more traffic to her portfolio, the idea was to use dramatic photography and compliment it with just her logo and website to show her talent and invoke curiosity as to what else she has to offer.