Peter Michaels Allen

Chester River Carpentry needed help rebranding while grappling with a struggling world economy and housing market.

Credits: Web Design, User Interface/Experience Design, Branding, Graphic Design, Information Architecture, Copy Editing XHTML/CSS, Javascript/jQuery

Click here to launch site (currently in development).

I researched the branding of CRC, and its competitors in their geographic market, to develop a visual strategy that would set them apart.

A logo with finesse that would ring with local iconography, and appeal to seasonal residents of the area. In junction with a new website that featured informative content and resources, the goal of this strategy was to inspire confidence in the firm's diverse expertise and experience.

I also hoped to bring consistency to their brand by developing other business graphic design needs such as stationary and business cards.