Peter Michaels Allen

Sometimes being less creative is what you need in a creative field - exactly what the designer ordered for The Osprey Group, a real estate firm.

Credits: Graphic Design

Half of design is listening to the story of your client, and the other half is strategizing how to tell that story to their intended audience.

Osprey Group was still in its infancy stages when I was brought in to advise and design their logo - in fact, the company name changed several times over the short course of the project and may have changed again since my role in the project concluded.

With their headquarters based elsewhere, I was able to further assist their efforts by advising them on the areas iconography and matters of diplomacy as it applied to their design and marketing.

With this in mind and after many conversations with project stakeholders, we felt that a simpler logo would present them more options as their firm developed its professional focus.